Case study
Cypher
The challenge lay in crafting a brand identity and packaging design that effectively communicated Cypher's unique selling propositions amidst a crowded market. Additionally, we needed to ensure that the design resonated with our target audience and conveyed a sense of luxury and wholesomeness reflective of the product's premium ingredients and health benefits.
Design Philosophy:
Our approach to Cypher's branding and packaging was rooted in the concept of zero—symbolized by the term "Cypher," a playful nod to its core essence. We envisioned a product that not only offered guilt-free indulgence but also provided a holistic experience from the moment it's picked up to the moment it's savored.
Bottle Design:
I meticulously crafted a compact and ergonomic bottle shape, blending functionality with aesthetic appeal. This design not only entices our target demographic but also evokes a sense of fulfillment and satisfaction with every grip.
Packaging Excellence:
Clear and concise communication was paramount in conveying Cypher's unique selling propositions. Our packaging design effectively highlights its premium ingredients and health benefits, ensuring alignment with the preferences of our target customers.
Inspired Aesthetics:
Drawing inspiration from the serene landscapes of green tea fields, our logo pattern embodies the essence of growth and vitality. The vibrant colors, reminiscent of Apple-Cinnamon, Lemon-Ginger, and Strawberry-Raspberry flavors, mirror the refreshing blend found in each variant. Additionally, the gradient effect enhances the harmonious fusion of these natural elements.
Luxurious Presentation:
To convey a sense of opulence, I chose black as the base color, adding a touch of sophistication to the overall brand identity. The outer carton, featuring a tray design in the color of the sweetener, coupled with a simple spot UV logo pattern on the sleeve, elevates the unboxing experience to a luxurious affair.
Cypher isn't just a beverage; it's a testament to our dedication to crafting experiences that resonate with the modern consumer. Through meticulous design and unwavering attention to detail, we've succeeded in creating a brand that not only meets but exceeds the expectations of our discerning audience.
