Smilze

FMCG companies love to overcharge for electric toothbrushes, making it inaccessible to everyone. These same brands also associate their brands strongly as a pharmaceutical. Smilze was the answer to that they were looking for an identity system that was low cost in application, looked fun and targeted the tech millennial user based in San Francisco.

I designed an identity system that was a blend between minimal and bright & an easy to use subscription website.